Entering African markets without understanding informal power structures is one of the fastest ways to lose control of your strategy.
In many African economies, influence doesn’t always sit where the org chart says it does. It moves through networks, trust systems, distribution layers, and gatekeepers that most foreign companies never properly map.
In my latest LinkedIn article, I break down ...
In many African economies, influence doesn’t always sit where the org chart says it does. It moves through networks, trust systems, distribution layers, and gatekeepers that most foreign companies never properly map.
In my latest LinkedIn article, I break down ...
