"I work with everyone" is the line that quietly costs agents the most business.
Not because it isn't true. Because it doesn't stick in anyone's memory when a friend asks "do you know a good agent?"
This week's Agent Growth Notes breaks down why narrowing your focus, especially around an underserved niche growing fast in Kenya right now, beats trying to be everything to everyone, and how to actu...
Not because it isn't true. Because it doesn't stick in anyone's memory when a friend asks "do you know a good agent?"
This week's Agent Growth Notes breaks down why narrowing your focus, especially around an underserved niche growing fast in Kenya right now, beats trying to be everything to everyone, and how to actu...
Your Ideal Client Doesn't Want Someone Who 'Can Help'
𝗧𝗵𝗲 𝗤𝘂𝗶𝗲𝘁 𝗧𝗵𝗮𝘁 𝗖𝗼𝘀𝘁𝘀 𝗬𝗼𝘂 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 An agent in Kilimani tells you she "works with everyone - buyers, sellers, renters, investors, you name it." Ask her who called her last week, and she'll describe ...