Customer reviews on Go Africa Online: when the voice of your customers creates market leaders
Customer reviews
Collecting customer reviews gives you a unique opportunity to strengthen your brand image. Reviews fuel word of mouth, build trust among prospects and customers, and provide valuable insights to continuously improve your services.
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Key figures about customer reviews
Numerous international marketing studies show that a very high percentage of consumers read customer reviews before purchasing a product or service online.
Trusted research organizations such as Nielsen, Pew Research Center and Statista highlight the growing importance of online reviews in consumer decision-making.
Many consumers even start by reading reviews about a company or product before looking at its official presentation.
Of consumers
search for and read online reviews before making a purchase decision.
Purchase and contact likelihood
Products or services with at least 5 reviews increase purchase likelihood by 270%.
Higher spending
Customers are willing to spend 31% more with companies that have excellent reviews.
Trustworthiness
89% of consumers consider online reviews as trustworthy as personal recommendations.
Online reputation
Your company’s online reputation is a key criterion for future prospects and partners.
Word of mouth has always mattered. In the digital world, it becomes essential.
Collecting positive customer reviews is a powerful digital growth driver. And just like in sports, consistency is what delivers results.
On Go Africa Online, you can collect reviews and ratings on a regular basis.
Reassure your prospects:
one of the keys to online success
Why are customer reviews so important?
When a visitor has a need that your product or service can address, the first
step is visibility: delivering clear and accessible information online.
The next step is proving why they should choose you over your
competitors.
Why would a prospect choose your company?
Reviews are part of the answer.
A prospect who does not know you will naturally look for reassurance. And your customers are your best ambassadors. Their feedback demonstrates that your company delivers quality services or products, fair pricing, and a professional customer experience. Customer reviews are therefore a high-impact growth lever.
Online reviews
A strong asset to demonstrate your company’s credibility and service quality.
On Go Africa Online, ratings and reviews from 1 to 5 stars are displayed both in professional category results and on company profile pages.
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Ratings & reviews
Every Go Africa Online member can leave a rating from 1 to 5 stars and write a review about companies they have worked with.
The platform aggregates these reviews, calculates an average score, and displays them on listings and company profiles.
A complete customer review includes:
- A rating from 1 to 5 stars
- A written review describing the experience
Review moderation
All reviews published on Go Africa Online are manually reviewed by our teams.
By sharing their experience online, your customers provide valuable testimonials for future prospects.
Our verification process ensures authenticity and credibility of all reviews. This transparency builds trust and gives prospects a clear view of your service quality. Give your customers a voice on Go Africa Online and let their satisfaction strengthen your brand.
Need advice?
Want to build a strong online reputation? Our advisors are here to guide and support you.
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