Logo GoAfrica
Business Development Consultant
il y a environ 2 heures
After years of advising companies entering African markets, one pattern is very clear:
๐“๐ก๐ž ๐œ๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฌ๐ฎ๐œ๐œ๐ž๐ž๐ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ญ๐ก๐ž ๐จ๐ง๐ž๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ฅ๐จ๐œ๐š๐ฅ โ€œ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ.โ€ ๐“๐ก๐ž๐ฒ ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐จ๐ง๐ž๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐œ๐ฅ๐ž๐š๐ซ๐ž๐ฌ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ž๐ง๐ญ๐ซ๐ฒ ๐š๐ซ๐œ๐ก๐ข๐ญ๐ž๐œ๐ญ๐ฎ๐ซ๐ž.

๐Ÿ‘‰ ๐‘ป๐’๐’ ๐’Ž๐’‚๐’๐’š ๐’ƒ๐’–๐’”๐’Š๐’๐’†๐’”๐’”๐’†๐’” ๐’“๐’–๐’”๐’‰ ๐’Š๐’๐’•๐’ ๐‘จ๐’‡๐’“๐’Š๐’„๐’‚ ๐’‚๐’”๐’Œ๐’Š๐’๐’ˆ: โ€œ๐‘พ๐’‰๐’ ๐’„๐’‚๐’ ๐’”๐’†๐’๐’ ๐’•๐’‰๐’Š๐’” ๐’‡๐’๐’“ ๐’–๐’”?โ€

The smarter ones ask: โ€œWho controls demand, influence, and distribution in this market โ€” forma...