After learning that field reports can lie, I changed one habit that transformed how I develop products in Africa.
๐ ๐ฐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐๐. ๐ฐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐.
When I began spending more time in the field across African markets, I realized something important: The most accurate market intelligence does not come from your sales team.
It comes from:
๐น ๐ป...
๐ ๐ฐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐๐. ๐ฐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐.
When I began spending more time in the field across African markets, I realized something important: The most accurate market intelligence does not come from your sales team.
It comes from:
๐น ๐ป...