Let’s talk about Gen Z for a minute.
They are not just rewriting the rules — they’ve deleted the old playbook entirely.
With a median age around 20 and Over 60% of Africans are under 25, this is not a “youth segment.”
>They are the market.
>They are the culture.
>They are the future of demand.
But here’s where most brands are getting it wrong:
While companies are still chasing reach, impress...
They are not just rewriting the rules — they’ve deleted the old playbook entirely.
With a median age around 20 and Over 60% of Africans are under 25, this is not a “youth segment.”
>They are the market.
>They are the culture.
>They are the future of demand.
But here’s where most brands are getting it wrong:
While companies are still chasing reach, impress...