Solution Gofield Research
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Nairobi
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5 years or more
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Communication and Advertising > Marketing & Digital Marketing
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Gofield Research Solution is a limited liability company; we are Pan-African data collection experts and the data analytics hub.
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Let’s talk about Gen Z for a minute.
They are not just rewriting the rules — they’ve deleted the old playbook entirely.
With a median age around 20 and Over 60% of Africans are under 25, this is not a “youth segment.”
>They are the market.
>They are the culture.
>They are the future of demand.
But here’s where most brands are getting it wrong:
While companies are still chasing reach, impress...
They are not just rewriting the rules — they’ve deleted the old playbook entirely.
With a median age around 20 and Over 60% of Africans are under 25, this is not a “youth segment.”
>They are the market.
>They are the culture.
>They are the future of demand.
But here’s where most brands are getting it wrong:
While companies are still chasing reach, impress...
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