Aïda Laurence Dabré

Founder – Femfrik Business Founded Femfrik Business, a marketing, communication, and sales agency specializing in business growth and digital branding. The company focuses on helping businesses increase their revenue through effective prospecting, negotiation, and customer relationship management. Services include digital marketing, sales strategy, brand development, and communication support. Femfrik Business aims to improve brand visibility, attract new customers, and strengthen client loyalty through modern marketing and business development techniques.

Identification and strategic targeting of billboards in Ouagadougou and Bobo-Dioulasso Implementation of commercial prospecting activities targeting both individuals and businesses Specific targeting of schools and universities as part of back-to-school marketing campaigns Appointment scheduling and customer reception

Commercial prospecting and negotiation Development of a customer/client network (client database) Secured a contract for the development of a website for AC ARCHITECT company

Strategic monitoring and identification of public procurement opportunities through newspapers and online platforms Implementation of targeted prospecting activities and partnership development with insurance companies, ministries, NGOs, and government institutions

Strategic prospecting of ophthalmology clinics in Ouagadougou to develop partnerships Identification and scheduling of appointments with ophthalmologists using digital tools Development of professional relationships with key stakeholders in the medical sector

Community Manager and Graphic Designer responsible for managing digital communication and creating visual content Design and production of the restaurant and AG Hotel menu in alignment with the establishment’s visual identity Creation of marketing and promotional visuals to enhance the hotel’s services and brand image across social media and various communication materials

Strategic prospecting within the hydrocarbons sector to develop new partnerships for the deployment of connectivity solutions (fiber internet) Expansion of the client and professional network Conducting meetings with IT and technical managers to assess needs and propose tailored solutions Participation in accounting management, including monitoring operations and recording financial data

Identification and acquisition of two new business opportunities for Clean Express cleaning services and products Accounting management: maintaining the cash register, monitoring financial flows, and recording transactions Management of staff salary payments, including handling and tracking significant financial amounts

Intern in Community Management and Business Development after completing my digital training at Orange Digital Center

Field prospecting: identifying new markets and partnership opportunities Equipment management: monitoring, maintenance, and stock management of routers, phones, USB keys, and Wi-Fi modems in Orange stores and the online shop Inter-agency collaboration: coordination with Orange teams in Bobo-Dioulasso, Koudougou, Dédougou, Ouahigouya, Banfora, Kaya, and Fada Accounting and sales tracking Sales promotion: participation in promoting the Orange Sanza Touch phone to customers Bulk sales: contacting wholesalers to inform them about promotional offers and pricing

Customer reception and advisory: personalized welcome of clients, SIM card registration, and creation of Orange Money accounts Specialized assistance: supporting people with disabilities and stroke patients with mobility within the premises Multilingual support: handling and assisting English-speaking clients to facilitate their processes Customer relations: active listening and tailored advice to effectively meet customer needs

Commercial prospecting: contacting high schools and companies to promote school liability insurance Teamwork: field visits and interventions carried out in pairs to optimize awareness and presentation activities

Internship at SONABEL site (Centre, Goughin, Tampouy) on the topic: “Digitalization of Customer Relations at SONABEL” (grade obtained: 17/20) Customer reception and follow-up: welcoming subscribers, managing subscriptions and contract terminations Accounting and cash handling: managing payments, billing, and monitoring financial transactions Consumption reading: collecting and recording customers’ consumption meter readings

End-of-year seasonal promotional campaign for the Brok beer brand Prospecting and sales Cash handling and accounting Top sales performer in the team

First experience in digital prospecting through social media Customer reception Achievement of the client acquisition quota

SIM card identification: handling back-office operations only Teamwork

SIM card identification: handling back-office and front-office operations within Orange partner NGOs Pair work (working in teams of two)

Master’s degree in Marketing and Sales Management, with a strong background in marketing strategy, consumer behavior, and business development. Skilled in developing marketing and communication plans, conducting market research, and analyzing data (SPSS) to support effective strategic decision-making. Good knowledge of international marketing and B2B marketing, commercial negotiation, and customer relationship management, with a strong ability to analyze consumer needs and contribute to business growth. Academic training strengthened by knowledge in financial management, analytical accounting, entrepreneurship, and business law, providing a global understanding of organizations. Analytical, organized, and results-oriented, with a strong interest in strategic marketing and customer relationship management.

Baccalaureate in Accounting (Specialization) Completed a secondary education program with a specialization in Accounting, focusing on core principles of financial accounting, management accounting, business economics, and business law. Gained practical skills in recording financial transactions, preparing basic financial statements, analyzing costs, and using accounting software and digital tools. Developed strong analytical, organizational, and problem-solving abilities, providing a solid foundation for further studies or entry-level roles in finance, accounting, and business administration.

Community Management and Graphic Design Training This training focuses on developing skills in managing online communities and creating visual content for digital platforms. It includes learning how to build and engage audiences on social media, create and schedule content, respond to users, and manage brand communication online. It also covers graphic design fundamentals such as using design software, creating logos, posters, social media visuals, and developing a consistent visual identity for brands. Participants gain both creative and strategic skills to support digital marketing and brand visibility.

Customer Relationship Management Training Training focused on customer relationship management, including the ability to handle customer emotions, identify and understand customer needs, and demonstrate empathy. Developed skills in product and service knowledge, as well as upselling and cross-selling techniques to enhance customer satisfaction and loyalty.